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Extend the Back2Earth partnership

By choosing Back2Earth products for your grocery store, you automatically become a Back2Earth partner. Our co-branding option allows you to extend that partnership to other companies that would benefit from Back2Earth packaging, such as your meat or fish supplier.

Co-branding with another company is a strategic way to introduce Back2Earth packaging into your store. Start with just one of your meat suppliers, for example. Educate your customers about the benefits of eco-friendly packaging with our customized marketing tools. As customer awareness and demand for our packaging increase, you can extend the Back2Earth co-branding option to other food suppliers and gradually make a storewide shift to non-petroleum packaging.

Check out our gallery for examples of co-branded labels and signs:
Meat Tray Marketing Campaign Portfolio: “Yup, it’s green!” | Download

Educate customers with QR codes

Today’s consumers use the Internet as their frontline source for everything from news to product information. QR codes take advantage of that behavior by enabling customers to access information about your store’s products and partnerships on their mobile devices.

Here’s how it works:
1. A customer walks into your store’s meat department and sees a sign about your eco-friendly packaging.
2. The customer snaps a photo of the sign’s QR code with his/her mobile device.
3. In just one click, the customer is taken to a web page that talks about the benefits of non-petroleum packaging and your store’s commitment to environmentally responsible business practices.
4. The customer learns something new and feels good about buying from a store that cares about sustainability.

 

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